In an increasingly complex and globally interconnected marketplace, transparency has become a defining factor for long-term success in the jewellery industry. In his keynote address, Dr. Gaetano Cavalieri will explore why consumer trust is not only a competitive advantage, but the most valuable asset our industry possesses. The presentation will examine how evolving consumer expectations, regulatory developments, and technological innovation are reshaping the way companies approach transparency, traceability, and responsible business conduct. Against this backdrop, Dr. Cavalieri will highlight the critical role of the CIBJO – The World Jewellery Confederation as a global standard-setting body. The session will also present key guidelines, tools, and ongoing initiatives developed by CIBJO to strengthen responsible sourcing, enhance transparency across the supply chain, and build lasting consumer confidence, while offering a forward-looking perspective on the industry’s path toward greater accountability and trust.