Digital traceability in precious metals: a practical look at how tracking technology can drive compliance, defend brand reputation, and create compelling marketing value. This presentation explores digital traceability in the precious metals sector; what it is, how it works, and why it matters. From fiscal and ESG compliance to brand visibility and marketing, we look at what leading companies and countries are already implementing, and where the industry is heading. With a case study from iTraceiT’s work in Colombia, we examine the real-world difference between traceability for large and small players, because sustainability is also about inclusion. We’ll make the case for traceability not as a control mechanism, but as a tool to demonstrate efforts.