In early February 2026, Purvi Shah was appointed as Executive Director of the Responsible Jewellery Council (RJC). She is a respected leader with more than 15 years’ experience advancing sustainability and responsible business practices in the jewellery industry. Purvi joined the RJC from De Beers, where she served as the group’s Head of Ethical and Sustainable Value Chains, spearheading transformative initiatives that embedded responsible practices into commercial strategy and operations across the diamond value chain. She led the evolution of the De Beers Best Practice Principles and Pipeline Integrity programmes, recognised as industry benchmarks for advancing ethical standards, provenance assurance and supply chain accountability.

Talks

• Collaboration for Impact: Raising the Bar Together on Responsible Practices